Awesome Website of the Week: Whiteroofradio.com

Disclosure: DB of White Roof Radio fame is a good friend of mine, and once let me stay in his garage for a few months while I was a hobo in southern California.

The world-famous White Roof Radio is a podcast. A podcast with one primary focus. 50/50 Weight distribution Matte BRG paint The MINI Cooper. I know what you’re thinking. “How can they do a whole show about a single car?” But they do do it. In fact, they just posted their 150th show last week. The show is hosted by DB from SoCal, Todd from KC, and Gabe from Chicago. Robert from Toronto is an occasional contributer to the show, the Neil Young to their Crosby, Stills, and Nash.

The show got its start nearly two years ago, when DB was toying with the idea of doing a podcast. Podcasting at the time was a new frontier on the internet at the time. Todd was thinking of doing such a thing as well, and so after a few solo flights, the two collaborated. Gabe was brought in later to do the news, and completed the trifecta. The early shows were troubled by low quality audio, but that was soon rectified when the lads were able to get professional level recording equipment. They eventually settled on their current format, two shows a week with news on Sunday and a topical show on Monday. Robert occasionally contributes a “soundseeing tour” in the middle of the week, where he takes a guest along for their first ever ride in a MINI and records their thoughts about the experience.

The show isn’t just about MINIs though. Other topics often include talk about other cars (sometimes derrisively, sometimes approvingly), the latest Apple release (both Gabe and Todd are habitual Mac users and DB is a recent convert), the weather (to the annoyance of some listeners), and, once or twice a year, the SS Edmund Fitzgerald. These tangents are some of the best parts of the show, lending a lot of humor and fun to what can occasionally be a dry subject.

The show started gaining sponsorship from various MINI parts retailers as it became more popular. Currently the show has nearly 500 regular subscribers to the RSS feed, coming from far off countries such as Greece, the UK, and Australia, and is distributed through North American Motoring, MySpace, and Digg as well as through the main site. The boys hit the big time just recently, when they announced the MINI International had invited them to Amsterdam to cover MINI United, a huge event that happens about every other year attracting over a thousand people. That’s kind of a big deal for a homebrew production to recieve validation from a major corporation. And it’s just plain pretty sweet.

© Copyright jWiltshire.org • Powered by Wordpress • Using a modified version of the Detour theme created by Brian Gardner.